Each year, I develop the vision for the brand’s core experience at Autodesk University, its annual flagship event which attracts close to 12,000 attendees from the fields of architecture, engineering, construction, design and manufacturing, and media and entertainment. I define the program strategy and lead content development, drive experience design and production while ensuring stakeholder alignment, and quarterback effective collaboration with creative agencies and vendors. 

My ambition is to continually up-level and streamline the look, feel, and function of our architectural environment, alongside a range of engaging activations and content. In particular, I have evolved our unique Hero Exhibit program into an immersive “museum-like” experience by curating well-executed stories with brands including Disney, Marvel Studios, Netflix, and Rivian.